Wow. It’s been awhile. I guess time really does fly when you’re having fun.
So you may have noticed a change in the Lightshine Productions home page. I replaced the wedding slideshow with a montage of some of the more commercially-oriented work I’ve done. Of course, this doesn’t mean that I’m moving away from shooting and editing weddings. No way. I just like to rearrange things once in awhile – sort of like moving around the furniture in your living room.
That brings up another point. I’ve had a few marketing experts tell me that it might not be a good idea to combine such diverse services under one umbrella. Their theory is that business owners might look at a company that produces wedding films and think they’re a little too touchy-feely to put together a cutting edge production that will engage their audience. On the flip side, they figure that brides might get the idea that if someone is doing commercial video, he may be too technically proficient to tap into the feelings and emotions of the wedding day and create a moving, memorable film.
I’m not buyin’ it.
If you can do a couple of things well – and you love doing them – then you should go for it. I love creating wedding videos. You meet people at one of the happiest times of their lives. You get to share in one of the happiest days of their lives. And let me tell you, happiness is contagious. And in addition to the must-have shots, there are a ton of spur-of-the-moment opportunities throughout the day where your instincts and creativity can really shine. And when it’s all said and done, you’re presenting these two people with an awesome video that they’re going to cherish for the rest of their lives. How cool is that?
And I love doing commercial video. I’ve really come to appreciate all the planning that goes into it, from the script writing to the opportunity to set up the shots exactly how you want them to creating killer motion graphics. There’s a lot of work involved, but when it all comes together at the end, I get to say, “I did that.” (This would be a good place to mention that I’m seriously grateful to God for the talent He’s given me.)
Anyway, I am what I am. It makes me happy. It makes other people happy. What more can you ask for?